Hayward Gallery
Eric Van Lieshout
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Van Lieshout opened a temporary 'shop' in Rotterdam South, a working-class district of Holland that consists of several large immigrant communities. Instead of selling goods, he used his shop as a base from which to reconnect with the neighbourhood and its people. His method was to engage them in frank and yet very funny conversations on issues such as roots, regeneration, consumerism and the rise of the Dutch right wing.
Bringing art into a consumerist culture, with a crowd that is vastly unappreciative of it created very comical and amusing scenes with the public and their bemusement with the project itself.
The setting of the exhibition room in the Hayward gallery at first seemed very thrown together but after watching the film, you could see that it was set in the same style as he had created his 'shop', with an angled wall which featured the projection and thrown together cello-tape graphics.
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